A new limited-release series by Grinders Coffee

From the Roastery Floor to Your Feed.

For four years, The Immersion program has been the go-to for Grinders partners looking to up their café craft.

Starting as a hands-on experience at our Melbourne roastery, we took customers behind the scenes, deep diving into cutting-edge training and collaboration with experts.

Now we’re bringing it to you with a limited-release series with insights from industry leaders, innovators, and real-life café operators.

Real Talk, Real Tools, Real Café Wins

Hosted by Grinders Coffee Brand Ambassador, Jono Goldthorpe, each limited-release episode is a short, practical conversation covering marketing and pricing, customer experience and new tech. Everything cafes need to grow their revenue, build community and stay relevant in a fast-changing market.

Importantly, insights gathered through Immersion are not treated as exclusive knowledge. Learnings from the program are shared more broadly through Grinders’ digital platforms, ensuring the benefits extend across the wider customer base and contribute to a more informed, resilient café community nationwide.

Pour a Cup. Plug In. Immerse.

The first episode is here! Listen to Jono and Brendan Atkins, Marketing Insights Manager at Coca-Cola Europacific Partners, delve into the big shifts shaping café culture in 2026.

🎧 Listen to Episode 1. Out Now.


THE GRIND

Then
Now
Zesty, chocolatey, and deliciously smooth

30/04/26

Shaping the future of Cafe Culture

23/04/26

A little nutty, a lot indulgent!

08/04/26

Your chance to win an R.M. Williams gift card with Grinders Coffee!

08/04/26

Discover the Artistry of the Golden Goddess

02/03/26

Win with Grinders Coffee

01/03/26

Grinders Coffee Signature Sip, Strawberry Crush

02/02/26

Win with Grinders Coffee

01/02/26

Join Grinders Coffee at the Santos Tour Down Under!

04/01/26

Win Grinders Coffee Run Essentials

01/01/26

Grinders Coffee Signature Sip, Vanilla Berry Spritz

01/01/26

Coffee Lovers Rejoice – your morning brew is on us!

19/09/25

We bought together the industry’s sharpest minds to share fresh thinking, strategic insights, cutting-edge technical intel and proven tactics at Grinders Coffee, Immersion Programme 2025.

20/08/25

Introducing our delicious signature iced coffee recipe, Caramel Iced Latte with Cold Foam. It’s surprisingly easy to make at home & unbelievably delicious. Creamy, decadent and sure to hit the spot.

Grinders Coffee

07/03/25

Introducing our delicious signature iced coffee recipe, Coconut Cold Brew. It’s super easy to make at home & will be sure to impress your coffee loving friends!

Grinders Coffee

27/02/25

When Giuseppe Cianchi landed a roasting role at Melbourne’s Grinders Coffee Roasters in 2000, he had zero experience in the industry.

Grinders Coffee

11/02/25

High in the mountains of Honduras, a group of remarkable women are rewriting the future of coffee farming. The Tierra Lenca Women’s Cooperative, founded in 2015, brings together indigenous Lenca women with a shared goal: cultivating exceptional coffee while uplifting their families and community.

Grinders Coffee

01/01/25

With a refreshing iced coffee in your hand, there’s no better way to delight your taste buds, uplift your spirits and stay cool in summer.

Grinders Coffee

12/12/24

Grinders Coffee announces that its takeaway coffee cups are now certified for home composting, making it easier than ever to enjoy takeaway coffee sustainably.

Grinders Coffee

20/11/24

What better way to welcome Easter morning than with festive coffee drinks at the breakfast table?

Grinders Coffee

19/03/24

In the world of coffee, there’s no bigger buzz word than “ristretto”—a beverage loved by many avid coffee drinkers for its mystery and glamour.

Grinders Coffee

08/09/23

If the scent of freshly brewed coffee is what pulls you out of bed each morning, you already know the value of fresh coffee.

Grinders Coffee

03/07/23

We all know coffee comes from a bean, but how do you control the difference between a deliciously balanced coffee, versus something that doesn't taste right.

Grinders Coffee

09/11/20