Wholesale Coffee

Wholesale coffee refers to the bulk distribution of coffee from coffee roasters to retailers, such as cafés and grocery stores. These retailers then sell the coffee to consumers at a profitable price. Opting for wholesale coffee supply provides numerous advantages, especially for new businesses in the industry. It allows retailers to foster a productive relationship with customers by consistently providing high-quality products at competitive prices, while reducing operational costs and enhancing profit margins through discounts on large orders.

To choose the right coffee for your café, it’s important to consider the following factors:

• Reputation. Select from reputable wholesale coffee bean suppliers who maintain high standards, a commitment to sustainability and a love for all things coffee. Get to know their background in the specialty coffee industry, their involvement in promoting eco-friendly practices and the cafés they currently supply.
• Relationship. The coffee industry relies heavily on relationships. Partner with wholesale coffee roasters who show genuine interest in your business, as a strong relationship will contribute to success in all aspects of your business.
• Flavour. Be it a distinctive single origin or a sophisticated blend, the best wholesale coffee beans should cater to your customers’ preferences. Work with roasters who are committed to developing the perfect coffee blend that will appeal to the palate of your target audience.

At Grinders Coffee we are committed to providing exceptional support to our partners, not only by helping each one find the perfect coffee blend, but by working with them to deliver on their unique business needs. As a partner of Grinders Coffee, you will enjoy:

• Marketing support. Recognising that each partner has their own unique set of business goals, Grinders offers customised marketing solutions to elevate their coffee experience. These solutions include bespoke signage, café concepts, point of sale materials and graphic design. Additionally, Grinders supports its partners with digital marketing strategies, social media influencer campaigns, joint promotions and event activations, all focused on promoting their freshly roasted coffee beans and exceptional coffee offerings. But it doesn’t stop there. Grinders Coffee marketing programs cover in-cafe activations, flagship cafe promotions, creative execution, off-premise POS materials, event involvement and a range of consumer merchandise.
• Equipment. Grinders takes pride in providing top-of-the-line equipment and innovative technology to its partners and flagship stores, ensuring the best coffee beans are brewed to perfection. We ensure that all our equipment complements the quality of our coffee beans, resulting in an enhanced coffee experience. Grinders carefully assesses each partner’s requirements, customer preferences and volume to find the perfect equipment solution for their business.
• Training. Grinders Coffee Roasters offers comprehensive, tiered barista training programs in both classroom and in-café settings. These programs cover a wide range of topics, from crop to cup coffee education and quality control to building practical skills at all proficiency levels. The training modules include fundamentals for building confidence, intermediate courses for baristas seeking to develop their skills, and advanced sessions for those looking to master coffee knowledge, brew ratios, recipe creation and latte art.