A TRUE PARTNER
WHY GRINDERS COFFEE?
Our mission is to create a strong connected community, consistent quality coffee and share innovation in the coffee world. We connect the farmers that pick the beans, to our master roasters, the expert baristas and the millions of coffee lovers across Australia.
We are proud of our long-lasting café partnerships. These relationships are based on mutual respect and trust as we are committed to delivering on our partners unique business needs. We ensure we invest in our partners, helping each one find the perfect coffee blend, create a memorable experience or develop their in-house expertise. The Grinders team is here to support.
Our ambassadors work with partners to deliver business growth strategies, including creating a model that will help individual businesses thrive and connecting them to their surrounding community.
HOW WE SERVE OUR PARTNERS
Dedicated coffee territory managers & 24-hour customer service line.
Mutually agreed frequency of visits
Industry leading quality assessments completed on every call.
Industry leading CRM system to ensure productivity and consistency across all partners
Tailored marketing support for individual customer needs
CUSTOMER JOURNEY
Collaborative business plan
A joint business plan, truly partnering with our customers.
JOINT MARKETING PLANS
Understand the needs of our individual customers and build bespoke solutions (signage, café concepts, point of sale, graphic design), supportive digital strategies, social influencer campaigns, joint promotions & event activation support.
TRAINING
Classroom and onsite barista training, consulting business owners
SERVICE & SUPPORT
Ongoing customer and equipment service and support
Account management
TRAINING
As a partner, we continue to share our knowledge and innovation learnings.
Grinders Coffee Roasters offers a tiered training through classroom and in-café settings.
We offer an extensive crop to cup coffee education,
created to build knowledge and practical skills.
FUNDAMENTALS
Build confidence in using equipment and
understanding of the coffee process, or simply refresh your skill set.
INTERMEDIATE
Targeted to Barista’s who wants to advance and take control of their coffee space.
ADVANCED
The opportunity for Barista’s to build on their coffee knowledge, understanding Brew ratios, building recipes and advanced latte art
EQUIPMENT
Grinders prides itself on providing the very best in innovative new technology and equipment to our customers and to our flagship stores. We believe selecting the right equipment makes the most of the quality beans that we produce and therefore delivers better coffee experiences.
Our partners are assessed to find the best technical solution for their needs, their customers and their volumes. We match the right brands, machines and systems to the business perfectly.
MARKETING SUPPORT
Our commitment to high quality coffee is much more than just tasty espresso. We want to support our partners in making every part of their coffee experience better.
Grinders is fully committed to supporting our partners with the following marketing programs:
- In Café Activation
- Flagship Café Activation
- Bespoke creative & execution
- POS along the off-premise journey
- Events Activation
- Media, Digital & Communication
- Social Media, bespoke digital strategies, influencer campaigns, industry media support
- Consumer Merchandise
- T-shirts, hats, canvas tote bags, aprons, gift bags
GRINDERS PARTNER STORIES
A little bit goes a long way
The ongoing events of 2020 haven’t stopped our drive to support those most in need. This year, a team of cyclists from across…
09/11/2020
Dream Bean - Extraction
We all know coffee comes from a bean, but how do you control the difference between a deliciously balanced coffee, versus something that doesn’t…
09/11/2020
Behind the bean: Master Roaster Giuseppe Cianchi's guide to consistent quality
What does it take to consistently serve the best coffee in Australia? Just ask our Master Roaster, Giuseppe Cianchi, who has more than 20…
26/08/2020
Dream Bean – Reducing coffee wastage
Our passionate coffee specialists share their tips and tricks on how you can save money, reduce your carbon footprint and support our coffee farms…
26/08/2020
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